Does it ever seem as if you are spending a fortune on marketing costs, yet you don’t feel as if you are getting the results you desire? Measuring the performance of your marketing campaign can provide necessary insights for smart…
As a compassionate health care provider, this proven method of growing your weight loss practice may not be top of mind. Or, it may be overshadowed by various other paid marketing tactics that can result in an unpredictable return on…
The obesity paradox may be related to body composition. The risk of developing heart failure is increased for patients with obesity. While obesity is a recognized independent risk factor for diseases such as cancer, diabetes, and heart disease, the…
High cost advertising and overwhelming marketing expenses do not dictate your ability to attract new patients to your weight loss practice. With any size budget, it is helpful to integrate other effective ways to attract new patients that involve minimal…
Nowadays, effectively marketing your weight loss practice with minimal financial investment is easier than ever. In addition, these low/no cost ideas tend to build more trust and create positive engagement with your current and prospective new patients. Having a tight…
Mindful eating can help reduce automatic eating and emotional eating. Inattentive eating, sometimes referred to as automatic eating, is a learned behavior.1 Automatic eating occurs when we eat around mealtime, even in the absence of hunger.1 We are also at…
Temptation bundling can help increase exercise and make otherwise non-preferred behaviors more instantly gratifying. While lifestyle changes such as physical activity and exercise are often discussed in the context of losing and maintaining a healthy weight1, these changes can be…
Nearly every weight loss practice has wasted money to be found. The process of discovering money mistakes is nothing to dread or be embarrassed about. Instead, get excited! Discovering and avoiding common money mistakes will benefit you now and in…
Including resistance training as part of one’s weight loss program offers benefits. There are many factors that contribute to weight loss1 and weight gain.2 Living at an unhealthy weight is not merely a matter of an energy imbalance — taking…
There are no guarantees in life or in business. That’s why it is especially important to focus on strategies and actions that will maximize your weight loss practice margins now and in the future. No doubt, it takes ongoing strategic…