Patient acquisition cost is an important metric that helps you make informed decisions when it comes to measuring the effectiveness of your marketing strategies. Have you ever invested in a marketing strategy that sounded like a “home run” only to…
Online marketing has become an indispensable tool for reaching, educating, and engaging with weight loss patients. Staying at the forefront of digital advancements, while integrating proven principles, is critical to ensure a competitive edge for your weight loss practice. Now…
Spring cleaning isn’t just good for your home; it’s also a great way to super-charge your practice. While you’re likely familiar with Spring cleaning your home, you may not have thought about Spring cleaning your weight loss practice. Not simply…
Opening a new weight loss practice or expanding your services to include weight loss is a big decision. Including these five considerations as you create your action plan will increase your likelihood of success and enjoyment. While the pitfalls and…
Does it ever seem as if you are spending a fortune on marketing costs, yet you don’t feel as if you are getting the results you desire? Measuring the performance of your marketing campaign can provide necessary insights for smart…
As a compassionate health care provider, this proven method of growing your weight loss practice may not be top of mind. Or, it may be overshadowed by various other paid marketing tactics that can result in an unpredictable return on…
High cost advertising and overwhelming marketing expenses do not dictate your ability to attract new patients to your weight loss practice. With any size budget, it is helpful to integrate other effective ways to attract new patients that involve minimal…
Nowadays, effectively marketing your weight loss practice with minimal financial investment is easier than ever. In addition, these low/no cost ideas tend to build more trust and create positive engagement with your current and prospective new patients. Having a tight…
Nearly every weight loss practice has wasted money to be found. The process of discovering money mistakes is nothing to dread or be embarrassed about. Instead, get excited! Discovering and avoiding common money mistakes will benefit you now and in…
There are no guarantees in life or in business. That’s why it is especially important to focus on strategies and actions that will maximize your weight loss practice margins now and in the future. No doubt, it takes ongoing strategic…