skip to Main Content

Tapping into Transformation: The Financial and Health Benefits of Combining Weight Loss Products and Medications

Subscribe to The Robard Blogs:

Tapping into Transformation: The Financial and Health Benefits of Combining Weight Loss Products and Medications

— By Karol Clark, MSN, RN

As leaders in the weight loss industry, weight loss practitioners are charged with guiding the way when it comes to effective weight loss and the safe use of GLP-1 medications.

The term transformation holds significance. As you know, transformation is a dramatic change in form or appearance1 — it’s an important event like getting your driver’s license, going to college, or getting married. Each of these examples produces a transformation or dramatic change in your life.

There is little doubt that the weight loss industry is in a state of transformation with the impact of GLP-1 weight loss medications. This has caused a disruption that presents both challenges and unprecedented opportunities.

As a weight loss expert, an important objective is to tap into this transformation, and make sense of it for your current and prospective new patients while enhancing their outcomes. In many ways, optimal success also involves embracing the financial and health benefits of combining weight loss products and medications.

Key Trends Shaping the Landscape of the Weight Loss Industry

Among others, there are three current trends demanding your attention. These include the escalating demand for weight loss medications, the critical need for quality nutrition, and the surge in competition and consumer choice.

  1. Weight Loss Medication Demand: With 74 percent of US adults overweight and 43 percent classified as obese, the demand for weight loss medications is on the rise.2 Patients, influenced by media and success stories, are increasingly requesting — almost demanding — these medications. In fact, it has been estimated that GLP-1 users in the United States may increase to 30 million by 2030, which is approximately nine percent of the population.2 The landscape is evolving rapidly, with new medications continuing to enter the market as well. With patients actively seeking these medications, practitioners face the challenge of meeting this demand responsibly. The market is evolving, and new medications are continually introduced, offering diverse options for patients. While the demand may pose challenges such as scarcity and increased prices, it also opens avenues for practitioners to guide patients towards the most suitable options.
  2. Critical Need for Quality Nutrition: While the excitement around high-potency weight loss medications is understandable, the importance of quality nutrition cannot be overstated. Particularly for patients on GLP-1 medications who have a decreased appetite, you must emphasize the role of high-quality nutrition with the correct macro and micro nutrients. This is necessary to enhance the effectiveness of their weight loss medication, preserve or enhance their lean body mass, and ensure their long-term success.
  3. Increased Competition and Consumer Choice: The weight loss market in the US is valued at $160 billion, and it’s expected to nearly double by 2030.2 This growth brings increased competition and consumer choices, with even established weight loss companies adjusting their strategies to stay relevant and maintain or increase their market share. It is important for you to recognize the influence of various sources, including “Dr. Google,” and combat misinformation.

Amidst these trends, weight loss practitioners have a unique opportunity to take the lead. Transformation can create uncertainty, but it also creates the need for experienced practitioners to guide the weight loss industry now and into the future.

Benefits of Combining Weight Loss Products and Medications

There are multiple financial and health benefits when it comes to combining quality weight loss products with prescription weight loss medications. These are outlined below:

  • Financial Benefits: By offering both weight loss products and medications, you can diversify your revenue streams, and cater to a broader range of clients with varying preferences and needs. Such diversification can lead to increased income and cash flow stability. The combination can also provide a competitive advantage in your market, attracting clients who are seeking a comprehensive approach to weight management. Finally, it can improve client retention and loyalty, leading to recurring revenue opportunities and long-term profitability for your practice.
  • Health Benefits: There is strong evidence supporting the synergy of combining weight loss products and medications and the resulting health benefits.4 Arguably, the combination in many cases is essential. Integrating practitioner-prescribed supplements and high-quality meal replacements can address challenges such as suppressed appetite, energy depletion, and the need for better motivation and compliance. This combination not only extends feelings of satiety but also contributes to improved energy levels, motivation, and compliance.

Keys to Success: Crafting Your Unique Path

As practitioners, you hold the keys to success. Whether your practice includes weight loss surgery, medical weight loss, medications, nutritional products, or a combination of these, success begins with a clear vision, effective leadership, and a supportive team. Evidence-based solutions, clear messaging, and creative marketing strategies are essential in such a competitive landscape.

It is an exciting time within the weight loss industry. Weight loss medications are here to stay and your current and prospective patients need your expert guidance and support. In addition, combining quality practitioner-prescribed nutritional supplements can enhance the short-and long-term outcome of your patients.

It all comes down to your vision and beliefs. You are in control of your services, products, marketing, messaging and your ultimate success. Embrace this time of transformation so you can continue to positively impact the health of your patients now and in the future.

Source(s):

1 https://www.britannica.com/dictionary/transformation

2 https://www.jpmorgan.com/insights/global-research/current-events/obesity-drugs#

3 https://www.trillianthealth.com/hubfs/2023%20Trends%20Shaping%20the%20Health%20Economy%20Report.pdf

4 https://info.robard.com/WP_ClinicalImportanceofUsingMealReplacementswithAntiObesityMedications.html

About the Author: Karol Clark, MSN, RN, is a best-selling author who has a passion for helping physicians integrate effective, profitable weight loss services and retail sales into their practice while improving patient outcomes and enjoying the journey along the way. Her use of non-traditional (easy to implement) medical marketing strategies, along with her dedication to a positive ROI makes her a uniquely different and sought-after weight loss business consultant. Karol is the CEO of Weight Loss Practice Builder and the exclusive membership program for weight loss practitioners, www.BariatricBusinessAccelerator.com. She has more than 20 years of experience working with surgical and medical weight loss physicians and their teams helping them simplify creation of a profitable and enjoyable bariatric practice.

About Robard: For 45 years, Robard Corporation’s medical obesity treatment programs and nutrition products have been utilized by physicians, surgeons and hospitals across the United States to successfully treat patients living with obesity. To learn more about us and how we can help your practice and patients, visit us online at www.Robard.com, email us at info@robard.com, or call (800) 222-9201.

Back To Top