Social media is about more than just engagement; it is a business imperative. Studies have shown that the use of social media can greatly enhance the image and visibility of a medical center or hospital. In one study, 57% of consumers said that a hospital’s social media presence would strongly influence their choice regarding where to go for services. A strong social media presence was also interpreted by 81% of consumers as being an indication that a hospital offers cutting-edge technologies. In another study, 12.5% of surveyed health care organizations reported having successfully attracted new patients through the use of social media.
Health care providers can use social media to potentially improve health outcomes, develop a professional network, increase personal awareness of news and discoveries, motivate patients, and provide health information to the community. There are simple solutions to getting started that don’t even require you to take the time to develop all original content.
However, at the same time, it is a tool that should be used wisely, and be advised by best practices. Always be sure to develop employee guidelines and organizational policies that protect safety and security of patient information, patient consent, employment practices, physician credentialing and licensure, HCP–patient boundaries, and other ethical issues.
Social media isn’t difficult, but it does require some thought. Luckily, Robard has already done a lot of that for you. Download our guide of some basic Social Media Tips to get you started in the right direction. We offer marketing tips like this as part of Business Growth Training, a complimentary service we provide exclusively to Robard customers. Check it out and start growing your social media presence today!
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Sources: Ventola, C. L. (2014). Social Media and Health Care Professionals: Benefits, Risks, and Best Practices. Pharmacy and Therapeutics, 39(7), 491–520.