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Rx for Prosperity: How Meal Replacements Benefit Your Patients and Boost Your Income

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Rx for Prosperity: How Meal Replacements Benefit Your Patients and Boost Your Income

— By Karol Clark, MSN, RN

Beyond the obvious benefits of offering meal replacements in your weight loss practice lies a valuable opportunity to redefine patient engagement, drive practice differentiation, and support a culture of proactive health behaviors.

When it comes to your weight loss practice, a prescription for prosperity may sound too good to be true. However, prosperity, defined as the state of being prosperous or successful, can be created and nurtured with an effective treatment plan for your practice and for your patients.1  This prosperity goes beyond wealth to include health and happiness.

Prior to a prescription for prosperity, it is important to review the benefits of quality meal replacements.

Commonly Known Benefits of Meal Replacements

You are likely aware of the commonly known benefits of quality meal replacements for you and your patients. Some of these include:

  • Better Results: Research shows that the use of meal replacements leads to greater weight loss after a year than conventional diets. In some cases, this difference of those that lost and maintained at least 5% of their initial body weight with the use of meal replacements was 74% compared to 33% for those on a reduced calorie diet with their own selected foods.2
  • Built-In Portion Control: Patients have a visual re-education for good portion sizes with the ease of having calories and macronutrients calculated accurately for better tracking.
  • Convenient: Meal replacements are convenient and easily accessible. They require very little preparation, if any. This makes them perfect when at work or traveling.
  • Balanced Nutrition: High quality meal replacements are nutritionally balanced with the optimal macronutrient and micronutrient balance which also contributes to enhanced satiety.
  • Delicious: Taste test quality nutritional products to select the most delicious ones for you and your patients. There are many delicious choices!
  • Saves Money: Many quality meal replacements provide a cost savings when compared to the cost of most meals/beverages chosen by many Americans.
  • Additional Revenue Stream: Meal replacements offer an additional predictable revenue stream for weight loss practitioners while enhancing patient weight loss outcomes.

Often Overlooked Benefits of Meal Replacements

There are also some often-overlooked benefits of meal replacements. These include:

  • Enhanced Patient Engagement: Integrating delicious meal replacements into your patient care pathways not only enhances engagement through recurring visits, but also fosters ongoing communication. These regular touchpoints allow for meaningful interactions, reinforcement of accountability, and an opportunity to celebrate patient progress. Product specials and highlights also allow for additional content in your e-newsletters, and long-term loyalty with you and your practice.
  • Practice Differentiation and Branding: Beyond clinical benefits, meal replacements can serve as a powerful branding tool for your weight loss practice. With quality meal replacements, private labeling is often an option. This provides the ability for you to have your practice branding in many locations outside of your office. By integrating meal replacements into your program offerings, you can distinguish your practice to stand out in a competitive market and attract patients seeking simplified and sustainable options for long-term weight loss.
  • Proactive Health Promotion: When you integrate meal replacements into your programs alongside personalized counseling, GLP-1 and other weight loss medications, fitness guidance, and medical supervision, you can showcase your expertise in delivering comprehensive care that addresses all aspects of weight loss and health promotion. While patients may desire a “quick fix,” you and your practice demonstrate ways to experience faster results, while integrating true behavior modification for long-term success.

Your Prescription for Prosperity

As you know, it is not enough to simply offer meal replacements. Meal replacements must be part of a greater strategy to complement your medical and/or surgical weight loss programs. Below is a step-by-step prescription for attaining success:

  1. Planning: Offering meal replacements can be done onsite, online or both. It is important to plan for product storage, display, sales process, product selection, integration into your programs, pricing, marketing and metrics based upon your vision and available space. While your entire team needs to be involved, having a nutritional product champion to oversee establishing and growing this valuable offering and office revenue stream helps to systematize results.
  2. Product Selection: Choose meal replacement options that are nutritionally balanced, convenient, delicious, and aligned with your program recommendations and patient preferences. Ensure they taste great and include a variety of flavors. Select products that offer a proper balance of macronutrients and essential vitamins to support overall health and facilitate weight loss.
  3. Program Integration: Including meal replacements into your patient’s overall weight loss program while ensuring they understand how to incorporate them effectively into their daily routine is very helpful. Provide education and ongoing support to help your patients adhere to your program and achieve their desired results quickly, safely, and with ease.
  4. Pricing: Determine the cost of your chosen meal replacement products while taking into consideration affordability for your patients and profitability for your practice. Educate your patients about the many ways to integrate meal replacements into their daily life. Get creative with special offers, samples, and bundling of products for added interest, variety, and cost savings.
  5. Promotion: Promote the benefits of meal replacements as part of your comprehensive weight loss program through various channels such as eye-catching posters, educational materials, displays, social media posts, and team favorite highlights.
  6. Perfect with Metric Measurement: As with any revenue stream, utilize metrics and measurements to track your profitability. Be sure to monitor patient outcomes, product preferences, and feedback regarding your products and program. Perfect your product offerings and processes with the information gathered and communicate such progress to your team for ongoing involvement and idea generation.

Incorporating meal replacements into your weight loss programs is a win-win for you and your patients. These convenient and nutritious products simplify nutrition, promote compliance, and enhance intake of quality protein to help maintain lean body mass. By diversifying your revenue streams with the addition of meal replacement products, you can also foster patient engagement and contribute to better patient outcomes. This prescription for prosperity can positively impact not only your bottom line, but the long-term health and satisfaction of your patients.

Source(s):

1 “Prosperity.” Merriam-Webster.com Dictionary, Merriam-Webster, https://www.merriam-webster.com/dictionary/prosperity. Accessed 21 Apr. 2024.

2 https://onlinelibrary.wiley.com/doi/10.1111/obr.12816

About the Author: Karol Clark, MSN, RN, is a best-selling author who has a passion for helping physicians integrate effective, profitable weight loss services and retail sales into their practice while improving patient outcomes and enjoying the journey along the way. Her use of non-traditional (easy to implement) medical marketing strategies, along with her dedication to a positive ROI makes her a uniquely different and sought-after weight loss business consultant. Karol is the CEO of Weight Loss Practice Builder and the exclusive membership program for weight loss practitioners, www.BariatricBusinessAccelerator.com. She has more than 20 years of experience working with surgical and medical weight loss physicians and their teams helping them simplify creation of a profitable and enjoyable bariatric practice.

About Robard: For 45 years, Robard Corporation’s medical obesity treatment programs and nutrition products have been utilized by physicians, surgeons and hospitals across the United States to successfully treat patients living with obesity. To learn more about us and how we can help your practice and patients, visit us online at www.Robard.com, email us at info@robard.com, or call (800) 222-9201.

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