A guide to the most popular products that deliver results for both clients and your bottom line.

Integrating effective nutritional products into your practice has been shown to enhance client outcomes and drive business growth. To this end, the Robard Corporation, a leader in medical weight management since 1976, offers a suite of scientifically designed products that deliver measurable results. Additionally, they provide a turnkey e-commerce platform to streamline product distribution. Here are five must-have nutritional products from Robard, along with insights into their e-store solution, to bolster client success and your practice’s profitability. 

1. Biocare: Supporting Clients on GLP-1 Medications

With the increasing use of GLP-1 receptor agonists like Wegovy and Ozempic in weight loss treatments, addressing their side effects is crucial. Biocare is the first dietary beverage specifically designed to support individuals on these medications. Each serving provides 30 grams of high-quality protein, 26 bioavailable vitamins and minerals, and a unique blend of digestive enzymes and prebiotic fibers to help reduce common side effects such as nausea and bloating. By incorporating Biocare into your practice, you can offer clients a product that complements their medication regimen and supports their nutritional needs. 

2. New Direction Advanced: Comprehensive Meal Replacement System

The New Direction Advanced program offers a variety of meal replacement options, including shakes, puddings, and soups, all formulated to promote effective weight loss. These products are high in protein, low in carbohydrates, and enriched with essential vitamins and minerals. Clients on this program have achieved significant weight loss, demonstrating its effectiveness. 

3. Numetra: Advanced Nutrition for Optimal Metabolism

Numetra is another scientifically formulated weight management program developed from comprehensive academic research. Its products contain a unique blend of macronutrients with varied digestion rates and essential micronutrients to support healthy weight management. Numetra includes prebiotic fibers and a unique strain of probiotics to support the microbiome and optimize intestinal health, contributing to overall well-being during weight loss. 

4. Meal Replacement Bars: Convenient and Nutritious Options

Robard’s delicious meal replacement bars offer your clients a convenient, on-the-go option that doesn’t compromise on nutrition. Each bar provides high quality protein and essential vitamins and minerals, making them a satisfying snack or meal replacement. Incorporating these bars into your product offerings can cater to clients seeking flexibility in their weight loss journey. 

5. Variety Packs: Personalized Nutrition Plans

Robard’s variety packs allow clients to sample different flavors and product types, aiding in personalized nutrition plans. These packs include an assortment of puddings, shakes, bars and soups, all designed to support weight loss while providing essential nutrients. Offering variety packs can enhance client satisfaction by allowing them to discover their preferences and maintain engagement with the program.

The Benefits of Nutritional Products in Weight Loss

Integrating nutritional products like meal replacements into weight loss programs has been shown to enhance both short-term and long-term outcomes. Studies have demonstrated that low calorie diets, which often include meal replacements, can result in a significant reduction in total body mass over 3–12 months.¹ Furthermore, a systematic review and meta-analysis found that participants assigned to a meal replacement diet lost an additional 1.44 kilograms (approximately 3.17 pounds) in one year compared to a diet-only approach, highlighting the efficacy of structured nutritional products in promoting sustained weight loss.²

Robard’s Turnkey E-Store Solution

To support your practice, Robard offers a turnkey e-commerce platform tailored for providers. This solution enables you to seamlessly integrate product sales into your practice, providing your clients with easy access to nutritional products delivered right to their door. All while minimizing product storage and streamlining your operations. The e-store is designed to be user-friendly and comes equipped with all the tools necessary to get up and running quickly and successfully.

Benefits for Medical Weight Loss Practitioners

For medical weight loss practitioners, integrating Robard’s high-quality nutritional products provides a seamless way to enhance client/patient outcomes while creating an additional revenue stream. By offering structured meal replacements and targeted nutrition support, you can improve adherence, accelerate weight loss results, and simplify dietary guidance for your clients/patients. Plus, with Robard’s turnkey e-store, you can effortlessly scale your product offerings, providing clients/patients with the convenience of online ordering while maintaining continuity of care.

Benefits for Weight Loss Surgeons and Their Clients

For weight loss surgeons, proper nutrition is critical for optimizing pre- and post-surgical success. Robard’s meal replacements and protein-packed supplements help clients/patients meet their nutritional requirements before surgery, leading to better surgical outcomes. Postoperatively, structured meal plans support healing, prevent muscle loss, and promote sustainable weight management. By incorporating Robard’s products into your practice, you provide clients/patients with the tools to maintain their results long-term while streamlining your post-surgical nutrition protocols.

Potential Income Earnings for Your Practice

Incorporating meal replacement products into your weight loss practice not only benefits your clients but also presents a significant financial opportunity. The global meal replacement products market was valued at $19.22 billion in 2024 and is projected to reach $39.25 billion by 2033, growing at a compound annual growth rate (CAGR) of 8.26% during the forecast period.³

By offering these quality products, practices can tap into this expanding market, creating a predictable and profitable revenue stream. From the authors experience and those of other practices providing nutritional products, monthly practice net earnings can range from $1,000 to $40,000 or more. Additionally, implementing Robard’s turnkey e-store solution can further enhance profitability by simplifying the sales process and reducing overhead costs.​

If you’re already offering high-quality, great-tasting nutritional products, you know the impact they have on client success. If not, getting started is simple. Robard makes it easy for you to enhance patient results while creating a valuable revenue stream for your practice.

Source(s):

¹ https://pmc.ncbi.nlm.nih.gov/articles/PMC11479124/

²https://www.researchgate.net/publication/318562073_The_use_of_meal_replacements_for_weight_loss_A_systematic_review_and_meta-analysis

³ straitsresearch.commarketdataenterprises.comorionhealthwellness.com

About the Author: Karol Clark, MSN, RN, is a best-selling author who has a passion for helping physicians integrate effective, profitable weight loss services and retail sales into their practice while improving client outcomes and enjoying the journey along the way. Her use of non-traditional (easy to implement) medical marketing strategies, along with her dedication to a positive ROI makes her a uniquely different and sought-after weight loss business consultant. Karol is the CEO of Weight Loss Practice Builder and the exclusive membership program for weight loss practitioners, www.BariatricBusinessAccelerator.com. She has more than 20 years of experience working with surgical and medical weight loss physicians and their teams helping them simplify creation of a profitable and enjoyable bariatric practice.

 About Robard: Robard Corporation’s medical obesity treatment programs and science-based nutrition products are utilized by physicians, surgeons and hospitals across the United States to successfully treat patients living with obesity. To learn more about us and how we can help your practice and patients, visit us online at www.Robard.com, email us at info@robard.com, or call (800) 222-9201.