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New Direction System®

Weight Loss Program

quote The comprehensive New Direction approach of nutrition, behavior change and physical activity supports our philosophy of weight loss and maintenance. The great administrative support we get from Robard all hinge on our close relationship with our Business Development Manager. She is always there to give advice, support and encouragement."
Kathie, Manager, TX

Featured Products

Lemon Pudding with Fiber
Lemon Pudding with Fiber
Calories: 200 Protein: 27g Total CHO: 13g

Chocolate Beverage with Fiber
Chocolate Beverage with Fiber
Calories: 210 Protein: 27g Total CHO: 14g

Hot Cocoa Beverage
Hot Cocoa Beverage
Calories: 200 Protein: 27g Total CHO: 10g

Pineapple Apricot Beverage
Pineapple Apricot Beverage
Calories: 200 Protein: 26g Total CHO: 10g

Chocolate Pudding
Chocolate Pudding
Calories: 200 Protein: 27g Total CHO: 10g
More Products

Program Highlights

New Direction Phases

  • Ketogenic, Multidisciplinary, Medically Supervised Weight Management

    • Appropriate for women with at least 40 lbs to lose and men with at least 50, or BMI as low as 27 with co-morbidities
    • Helps to quickly reduce medically related risk factors associated with obesity
    • Helps reduce/eliminate the need for various medications

  • Nutritionally Complete, High Protein, Low Calorie Nutrition Products

    • The Very Low Calorie Diet (VLCD) is a full fast weight loss program using New Direction products as the sole source of nutrition
    • For those unable to do a VLCD, the Low Calorie Diet (LCD) plan utilizes two to three meal replacement beverages and bars combined with one 500-600 calorie meal
    • Appropriate for pre-surgical weight loss (or beverage only post-surgery)

  • Phased Goal Achievement Process

    • Four phases: Screening, Reducing (Weight Loss), Adapting (Refeeding), Sustaining (S.T.A.R Maintenance)
    • Weekly professional and peer group support meetings
    • Structured skill development education modules (no charge) for behavior modification, nutrition, and exercise
    New Direction Phases

Program Overview

Very Low Calorie
Diet (VLCD)		 Low Calorie
Diet (LCD)
Clinical Staff Requirements Medical Doctor
Program Manager		 Medical Doctor
Program Manager
Ideal Clinical Support Team Registered Dietician
Behaviorist
Exercise Specialist		 Registered Dietician
Behaviorist
Exercise Specialist
Patient Demographics BMI > 30 (27-30 with co-morbidities)
Pre and post surgical patients
Type 2 diabetics		 BMI > 25
Pre and post surgical patients
Type 2 diabetics
Average Daily Calories 800 900-1,100
Average Weekly Weight Loss 3 to 5 lbs 2 to 3 lbs
Robard Support Business Building
Marketing
Technical Support
In-Person Training
Co-op Marketing Dollars
Education Modules (no charge)
 Business Building
Marketing
Technical Support
In-Person Training
Co-op Marketing Dollars
Education Modules (no charge)
Private Label Available No No

View the Outcome Study for clinical research results

For Type 2 Diabetics

Robard’s specialized Diabetes Program contains all the elements necessary to achieve weight loss and support weight management for patients with type 2 diabetes.

  • Clinical guidelines for medical monitoring
  • Clinical research demonstrates benefits to obese patients with type 2 diabetes
  • Nutritionally complete VLCD for rapid, safe weight loss. (Physician monitoring is required to minimize the potential health risks)
  • Educational materials that specifically support the needs of patients with type 2 diabetes

Additional resources for you and your patients include:

  • Ensulate™, a soluble, flavorless powder that can be added to a variety of foods to help your diabetic and pre-diabetic patients
  • DiabetesCare.net, a full-service, interactive website which is completely free of advertising or product sales, and not only serves those seeking self-care information and solutions, but also diabetes caregivers and providers looking for a one-stop resource for their patients

Visit the Diabetes Program page for more information on solutions for helping patients with type 2 diabetes.

Bariatric Surgery

New Direction System helps maximize surgical outcomes and enhance total wellness by providing nutritional support, exercise modules, and behavior counseling to pre- and post-surgical patients. Vital complementary care is delivered through:

  • Pre-surgical nutrition assessment and weight loss program regiment
  • Pre and post-surgical psychological support
  • High protein, low calorie nutrition products appropriate for pre-surgical weight loss (or beverage only post-surgically)
  • Post-surgical nutrition, exercise training, and support

Also available to New Direction System providers, Robard's BariCare™ nutrition products, a specially formulated meal replacement that meets the nutritional needs of your post bariatric surgery patients.

Weight Loss Products

New Direction Products

New Direction’s nutritionally complete, high protein, low carb, low calorie meal replacements are the sole source of nutrition for patients approved for New Direction’s Very Low Calorie Diet (VLCD) during the Reducing Phase and as a supplement during the Adapting Phase. Patients on the Low Calorie Diet plan consume two to three meal replacements along with a 500-600 calorie meal during the Adapting Phase. Supplements are used as needed during the Sustaining (Maintenance) Phase.

A variety of great tasting and convenient meal replacement beverages provide:

  • 100% of the minimum RDI for protein, vitamins, and minerals
  • High quality protein for positive nitrogen balance
  • Essential fatty acids and minimal fat levels to stimulate the gallbladder
  • Our high protein (27 grams per serving), low carbohydrate formula helps satisfy patients' nutritional needs, reduce hunger, and maximize weekly weight loss

New Direction’s meal replacement beverages are packaged as single-serving packets, to be reconstituted with water.

Revenue Potential

A three-year projection of growth, revenues, and expenses, based on the following:

  • 100 patients in Year One
  • An average length of stay of 16 weeks Reducing (Weight Loss)
  • 75% of patients completing 5 weeks of Adapting (Refeeding)
  • 50% of patients completing 26 weeks of Sustaining (Maintenance)
Year One Year Two Year Three
Gross Revenue $358,200 $716,400 $1,074,600
Cost of Sales $175,880 $345,584 $515,118
Operating Expenses $81,000 $89,300 $102,765
Net Income $101,319 $281,516 $456,717

Note: For the purposes of this analysis, we based these estimates on several key accounts located in different Metropolitan areas. This is only an estimate, your demographics and general market conditions may generate different results.

For a full explanation and rationale for these figures, contact a Business Development Manager at (800) 222-9201

New Direction Medical Advisory Panel

A team of highly trained, experienced, and passionate physicians serve as our ongoing "knowledge building" resource to the New Direction® network of centers by continually enhancing obesity treatment protocols to deliver the highest quality of care.

Medical Director

John D. Hernried, M.D., F.A.C.P.

Dr. John Hernried is the CEO/Medical Director for The Hernried Center for Medical Weight Loss and Board- Certified in Internal Medicine. He is a member of The Obesity Society and American Society for Metabolic and Bariatric Surgery, and Fellow of the American College of Physicians. He is also the Bariatric Medical Director for Sutter Health in Sacramento.

Board Members

Christopher Case, M.D.

Dr. Christopher Case is Board Certified in Internal Medicine and Endocrinology and is a Staff Endocrinologist for Jefferson City Medical Group. In his private practice, Jefferson City Medical Group, Dr. Case treats individuals with diabetes, obesity, osteoporosis, cholesterol disorders, and diseases of the thyroid, adrenal and pituitary glands. Dr. Case has conducted many research projects and as a result, is well published. He is a member of the American Association of Clinical Endocrinologists (AACE), Endocrine Society, and the International Society for Clinical Densitometry (ISCD).

Peter Howard Jones, M.D., F.A.C.P.

Dr. Jones is the Medical Director for the Medical Weight Management Center at The Methodist Hospital, Associate Professor of Medicine at the Baylor College of Medicine, and Co-Director of the Lipid Metabolism and Atherosclerosis Clinic. He is board-certified in internal medicine, a member of the American Medical Association, Fellow of American College of Physicians and Fellow of National Lipid Association.

Welcome Michael!

Before you get started, please visit the account settings page to set your password, update your information, and modify your interests to help us customize your experience on Robard.com

Visit your Account Settings

Robard.com Tour

The success of your business depends on having the resources you need to enhance dieter weight loss, streamline operations for increased efficiency and maximize program awareness to build census. Robard can help!

First, are you:

Selecting dieter will exit the tour and redirect you to the dieter portion of our website.

sample
  • Medically supervised program for patients who are moderately to morbidly obese
  • Patients lose 3-5 lbs per week
  • Meal replacements are the sole source of nutrition during active Weight Loss Phase
  • Combines the VLCD dietary regimen with nutrition, behavior modification, and exercise education and counseling
  • Supervised by a physician led team of healthcare professionals

Robard offers two medically supervised Very Low Calorie Diet programs – New Direction and NutriMed.

Let's compare them.

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  • Medically supervised or clinician directed options available
  • For individuals with less than 40 lbs to lose or for those who are unable to commit to a Very Low Calorie Diet (VLCD) program
  • Patients lose 2-3 lbs per week
  • Teaches patients to develop and maintain a healthy lifestyle through nutritous eating, behavior change, and exercise
  • Incorporates grocery foods with meal replacements or protein supplements

Robard offers two medically supervised Low Calorie Diet programs – New Direction and Advanced Health Systems.

Let's compare them.

New Direction VLCD NutriMed VLCD
Daily Eating Occassions 4 7
Daily Carbohydrate Consumption <50g <60g
Orientation and Weekly Meetings Group Individual
Products Hot and Cold Drinks, Puddings,Shakes, Soups, Bar Bars, Fruit Drink, Pudding Shakes, Soups, Smoothies
Product Nutritionals 200 calories
27g protein		 100-160 calories
15g protein
Private Label Program (PLP) Available No Yes
Eligible for Internet Distribution No Yes (if PLP customer)
Staff Requirements Physician/Center Manager Physician
Training Onsite Over-the-phone

In addition to our proven weight management programs, we’ll provide your center with the resources needed to maximize program awareness, increase efficiency, and enhance dieter weight loss.

Here's how...

New Direction LCD Advanced Health Systems LCD
(Medical/Non-Medical)
Daily Eating Occassions 3 6
Daily Carbohydrate Consumption Varies Varies
Orientation and Weekly Meetings Individual and Group Individual
Products ND Meal Replacements, ND Bars Pudding Shakes, Bars, Entrees, Snacks, Soups, etc.
Product Nutritionals 900-1100 Calories
14-27g protein		 1500 calories
10-15g protein
Private Label Program (PLP) Available No Yes
Eligible for Internet Distribution No Yes (if PLP customer)
Staff Requirements Physician, Program Manager, and RD Medical: Physician
Non-Medical: Program Manager
Training Onsite Over-the-phone

In addition to our proven weight management programs, we’ll provide your center with the resources needed to maximize program awareness, increase efficiency, and enhance dieter weight loss.

Here's how...

The success of your business depends on having the resources you need, so you’ll be assigned an experienced Business Development Manager (BDM) to assist you through your 30 day implementation process and support you throughout your relationship with Robard.

Your BDM will also help you leverage our collection of operations, staff enrichment, and marketing tools to help you successfully and continuously grow your business.

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These inlcude:

  • Marketing: Counter displays, flyers, newsletters, letters, posters, postcards, and more
  • Staff Training: Live monthly training calls and quarterly webcasts, an archive of previous training sessions, kits, phone scripts, and operational tracking forms
  • Patient Education: Worksheets to help patients better manage their eating, exercise, and lifestyle behaviors
  • Private Label Program: Brand your logo on our entire line of products and materials

However, no program is complete without great tasting nutritional products...

...And we have those too!

sample

With more than 100 different meal replacement and protein supplement products, including pudding shakes, bars, smoothies, entrees, drinks, snacks, and more, we provide you with a variety of options for increased dieter retention and weight loss.

From convenient on-the-go products, to gourmet dinners, our nutritionally complete, high protein, low carbohydrate products complete the program.

In our searchable product catalog, you’ll find pictures and nutrition information for each of our products, and can search or filter by product features, dietary restrictions, meal type, and more!

Now that you know about our programs, products, and services, let’s quickly cover how you can Get Started!

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Step One: Laying the Foundation

During this period, you have placed your first order for Robard products and your complete program materials are on the way.

Step Two: Developing the Program

You and your staff members will delve into the program materials and establish how the program will work in your center.

Step Three: Preparing for Launch

As you prepare for the launch of your program, you will track key operating statistics and review staff progress, concerns, and questions.

Step Four: Launch the Program

The launch of your program is the final step of the implementation process, but the work and growth is ongoing. You'll constantly update your procedures to improve patient outcomes and the reach of your program.

Interested in more information? Take one of the next steps.

Use the links below to browse the rest of the website and download sample materials to learn more about our weight management programs, products, and services, and how, at Robard, your success is our goal.

Learn More

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Download Samples

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