RobardUser Robard Corporation | Weight Loss Business

Improve Patient Outcomes: The Missing Puzzle Piece



Obesity is the fastest growing health problem in the United States. It’s also proving to be among the most deadly. It kills more Americans every year than AIDS, cancer and all accidents combined. It is the second leading cause of preventable death just below smoking. In fact, 67 percent of the population that are either overweight or obese have a greater probability of developing hypertension, high cholesterol, type 2 diabetes, heart disease and stroke. This translates to over 300,000 deaths per year from obesity related complications.1 

While the health costs of obesity are taking an enormous toll on population health, it remains underdiagnosed and undertreated. According to the American Medical Association, only 42 percent of adult obesity patients reported receiving any prior advice from a physician to lose weight.2 This is a problem. Obesity is not only a chronic disease that affects over 35 percent of adults in the U.S., but it is often the root cause or associated with over 59 comorbidities. (Read more information on comorbidities here.)

Robard has helped countless physicians from large and small group practices get started with minimal effort. For example, Dr. Michelle Haendiges of Haendiges & Associates, P.C., like many physicians, was new to obesity treatment and wanted to be sure that she could add this service without any interruption of her normal business flow. Now, she believes that obesity treatment is the most rewarding thing she’s done, that patients want real help, and that the physician is the best person to do it.  In the video below, Dr. Haendiges talks more about her story and how obesity treatment has positively influenced her practice.


Blog written by Vanessa Ramalho/Robard Corporation

Sources:
1. Clinical guidelines on the identification, evaluation, and treatment of overweight and obesity in adults. Executive summary. National Institutes of Health, National Heart, Lung, and Blood Institute, June 1998.
2. Pool, A. C., Kraschnewski, J. L., Cover, L. A., Lehman, E. B., Stuckey, H. L., Hwang, K. O., … Sciamanna, C. N. (2014). The Impact of Physician Weight Discussion on Weight Loss in US Adults. Obesity Research & Clinical Practice, 8(2), e131–e139. http://doi.org/10.1016/j.orcp.2013.03.003)

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Robard’s New Jersey Facility Undergoing Significant Expansion



To meet the increasing needs of our customers and their patients, Robard Corporation’s manufacturing facility in Mount Laurel, New Jersey, is in the process of expanding to add an additional 16,000 square feet, with extra warehouse racking that will provide 1,350 new pallet positions. This surge will allow us to stage materials more efficiently for manufacturing and mixing. Further upgrades at our facility include two new state-of-the-art mixing rooms (including a new 100 cubic foot paddle mixer that will increase our capacity up to 2,400 lb. blends and reduce our blend times 60 percent on average), as well as an advanced integrated software system for our scales in a stand-alone weigh-up room. What’s more, we have acquired an additional building with 40,000 square feet of warehouse space, and are enlarging our research and development laboratory. We’re updating our current blending rooms, and have added 70 new staff members within the last year to meet our rising production needs. As a result, we have greatly increased our manufacturing capacity by now operating one shift of offline packing, two shifts of mixing and three shifts of production. All of this enables us to fulfill customer demand, consistently meet shipping deadlines and deliver the high quality products that you and your patients expect from Robard. Stay tuned for future updates during this exciting time of growth for the Robard family and our valued customers!

Blog written by Lynda Lewis/Robard Corpration

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Creating a Web Experience in 4 Steps



The Internet is a vast marketplace of information about anything and everything — all available at your fingertips.

Oftentimes people use the Internet for personal reasons, but fail to understand its power and application to their business.

Consider this… You use the internet to gain knowledge, right? And if you are one of the 89 percent of consumers who search online before making a purchase, you buy items based on what you learn online. So, it’s highly likely that dieters, your target market, are also searching for information online and are “buying” based on the information they read. If you have a website, dieters who need help losing weight can “Google It” and hopefully find your great program.

Deciding whether or not to have a website is the easy part — building a web experience is more challenging. (Insider Tip: Don’t have a website? Create your own website for free.)

1. Create. An effective website has a purpose, is user friendly, and provides credible content. While all three of these attributes are important, it is vital to first determine what the purpose of the website will be. Is it to simply create awareness? Is the purpose to encourage dieters to order your products or perhaps to make an appointment? Once the purpose is decided, build your website around that purpose.

2. Drive. A website isn’t useful unless you can drive traffic — the right traffic — to that website. Increasing traffic takes time and testing. The good news: There are many ways to increase traffic. Common ways to make your website known within the dieting community are through paid search engine advertising/remarketing, social media, blog articles, traditional mailings, emails, and the most desirable, organic visits (free). To be successful, it is best to test each and monitor your site visits through Google Analytics.  (Insider Tip: After signing up for Google Analytics, they provide a tracking code that must be added to every page of your website.)

3. Enroll. Turning online visitors into onsite visitors is key to your return on your investment. Having 1,000 visitors a day is good, but it is only valuable to your business if you turn those (or a good amount) of those visitors into enrolled dieters.

4. Focus. The most efficient and cost effective way to know what is working so you can focus your marketing efforts is to simply know what’s working. Keep records of how your dieters find you by asking each person who inquiries about your program how they heard about you. Keep this information in a log with the activity indicated (Google ad, social media outlet, blog, etc.) along with their status (enrolled, etc.)  In the end, you will learn what combination of marketing activities drives inquiries and enrollments.

Increasing the likelihood that your center is found online and turning visitors into enrollments is challenging. (Insider Tip: Robard provides free comprehensive website reviews that provide specific suggestions for increasing traffic for customers.)

Good luck and contact our knowledgeable staff if you need any assistance. Be sure to inquire about our upcoming free webcast, “Fix Your Website & Social Media,” which will cover best practices for both. It’s exclusively for customers — but for you, we’ll make an exception. Just mention this blog to our staff to join or email marcus@robard.com!

Blog written by Lynda Lewis/Robard Corporation

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