Walk the Walk: Robard’s VP of Sales Gets with the Program

by Robard Corporation Staff February 17, 2017


If you're going to talk the talk, you've got to walk the walk. And that’s just what Robard Corporation’s Vice President of Sales, Mario Testa, decided to do on Super Bowl Sunday 2016. As the Denver Broncos defeated the Carolina Panthers, Mario was set to launch his own fight. He weighed 217 pounds, felt sluggish, tired and had very little energy. He had never struggled with weight as a youth, but age, lack of exercise, work, travel and, what he calls “perhaps a bit of laziness,” took their toll.

“I didn’t feel I was heavy until I saw a picture that ‘woke me up,’” recalls Testa. “It was a picture of me at my son’s sports banquet. It actually brought tears to my eyes.”

Mario had calculated that he had gained 85 pounds since he graduated high school — nearly three pounds a year. In addition to the weight, he faced a handful of related medical conditions, including high cholesterol and triglycerides and pre-diabetes. However, after just a week of using New Direction System products mixed with an occasional NutriMed shake, he began to notice a difference.

“I could tell it was working — and I was being disciplined to the program — because my pants felt a bit loose,” he says. “It was a huge motivator because I never ‘dieted’ before.”

Within a few weeks, his energy was improving, and he wasn’t getting out of breath as quickly. “I started exercising and being more active with my kids,” he says. “It also increased my confidence because I didn’t feel self-conscious anymore.”

Along with products, Testa began a simple exercise routine. He would walk around his neighborhood three nights a week and run on a treadmill one night a week without setting a distance or time. “I just do it until I work up a good sweat,” says Mario.

The discipline paid off. Now at 162 pounds, Mario’s showing no signs of slowing down. He’s got his eyes set on a strength conditioning program, and says that the current state of his health is excellent.

“My whole outlook on food has improved," he says. “I’m much more disciplined with what I eat, when I eat, how I eat and no longer have the cravings for the foods that fell into my danger zone. I’ve been able to keep all the weight off after nearly a year on the program.”

Mario never thought he would be so passionate about how losing weight and keeping it off could have such a positive impact on the overall quality his life — physically and emotionally. “I’m a true evangelist for healthy lifestyle and a disciple for our products,” he says. “It hasn’t changed my life. It saved my life.”

To find a New Direction System or NutriMed program near you, please visit our Find a Clinic page. If you’re a healthcare provider interested in Robard’s proven weight management programs, nutrition products and business services, you can learn more by visiting us here.


Blog written by Kevin Boyce/Robard Corporation

Candy, Cake and Tempting Delights. How Can You Compete?

by Robard Corporation Staff November 8, 2016


The time between Thanksgiving and the New Year can be the most challenging for your staff and your patients. There’s temptation around every corner — saboteurs are everywhere and, as a result, many patients fall victim to the mentality that “no‐one can maintain a diet during this time of year.”  This mindset causes a chain of negative events that result in lost retention, decreased program effectiveness, lost revenue and momentum within your business.
  
But facts confirm that it’s simply not true. It’s time for you to prepare and educate your staff so your patients can break through the obstacles of tempting delights so they can enjoy a January filled with weight loss achievement.

The belief that patients can’t be successful during the holidays is based on outdated assumptions. Years ago, before we had an obesity crisis — before over 65 percent of Americans were overweight — the diet industry largely catered to cosmetic and seasonal weight loss. From January to May and from September to Thanksgiving, consumers turned to weight loss programs and then dropped their program during the summer and holidays. Today, more people join weight loss programs for health and wellness and to eradicate medical issues. These reasons are impervious to seasons, but patients are still susceptible to sabotage and exposure to diminished expectations. It’s during these times that we need to increase our vigilance against excuses and sabotage.

Educate your staff to counter all of the excuses, uncover sneaky saboteurs and eliminate them.

9 Tried and True Strategies for Retaining Your Patients

1. Create a weekly calendar with each client for each week during the holiday season and include their upcoming social events. Let the patient see how many of the 42 weekly eating occasions don’t involve a social event. (Assuming a patient eats six meals/snacks daily). 
2. Stock up on Robard snacks and protein bars. These are easy to take on-the-go and require no prep. Perfect for shopping!
3. Re‐do goals with every patient and give specifics to focus on. Remind them it’s a series of small daily choices, not all or nothing. Help them counter the, “Well, I had cake at lunch, so I will start again tomorrow” approach. 
4. Help patients visualize January 1.
5. Have patients fill out their food log.
6. Go over socializing basics. For example, if there is a dinner? On that day, eat breakfast, a snack, and lunch (preferably products). Eat just before arriving. Consider trade‐offs. For example: wine vs appetizer/appetizer vs dessert/sharing dessert. At the event, relax and socialize. Keep high‐fat treats out of sight.
7. Eat regularly every 3–4 hours and sleep regularly.
8. Don’t buy or make holiday treats until the last possible moment. Buy or make things that are not your personal favorites.
9. Maintain and increase physical activity. Great walking opportunities can be had with shopping or taking the family for a stroll to view the holiday lights.
While we would all like our patients to be perfect throughout the holiday, many struggle. For the struggling patients, continue to encourage them by letting them know that moving forward, even without perfection, is a goal worth driving towards.

For more tips and information on helping your patients and your business succeed through the holidays, Robard customers can download one of Robard Corporation’s many resources that help patients successfully navigate through the season. We also invite non-customers to download a holiday staff training kit, titled Visualizing January, by clicking here. Good luck and have a wonderful holiday season!


Blog written by Lynda Lewis/Robard Corporation


How to Lose 200 Pounds in a Year!

by Robard Corporation Staff January 5, 2016


One of the worst things about being obese is how simple tasks become increasingly difficult. Such as driving a car like Jim Carpenter, cleaning the house like Julie Roth, or even going on a leisurely stroll like John Blair. For nearly 500 pound television producer Bill DiNicola, it was the inability for his safety harness to fasten on a roller coaster he was attempting to ride at Busch Gardens in Williamsburg, Virginia. Things that we take for granted can be insurmountable for some. “You’re that person who can break furniture by sitting on it, by doing what it is designed to do,” says DiNicola.

Bill didn’t always have issues with his weight. He was a high school athlete, but when the activity decreased and the food intake rose, Bill added weight at an uncontrollable pace to the tune of 476 pounds. Bill knew that his weight was an issue, but when he was unable to fit into a size 4X jersey, he knew he had to take action. The sobering moment came with a revelation. “There’s one thing you can do right now, and that’s change and switch it,” he says. And that’s exactly what Bill did.

In January 2015, Bill went on the New Direction System as a part of the Bon Secours nutrition and weight loss program. Under the medical supervision of Dr. Phillip Snider and his staff, Bill lost 227 pounds. The hard work and dedication it took pales in comparison to the feeling of accomplishment and renewed vigor for life Bill has. That roller coaster harness that wouldn’t latch over 200 pounds ago now does so with no problem, and Bill is back to enjoying the thrills of riding the roller coaster with the thoughts of the shame he had before being a distant memory.  Take a further look into Bill’s story with the video below:




The New Direction System has done this for countless people throughout the country and can do it for you too! If you are a dieter and ready to start the New Year with a new you, fill out a Find a Clinic form and let us help you find a weight loss program in your area. If you are a provider and would like to help your patients get a new grasp on life, fill out our Become a Provider form and find out how you can better treat obesity at your practice.

Blog written by Marcus Miller/Robard Corporation


Product Spotlight: Berry Drinks

by Robard Corporation Staff July 29, 2014


When the perfect weather requires the perfect drink, look no further than Robard’s new Cranberry Grape and Mixed Berry Drinks with Fiber! These two new beverages from Robard provide the unique blend of superior nutrition with a delicious taste making it the ideal drink to bring increased retention to your program!

Only being 70 calories, these drinks are an optimum substitute to other less nutritious, more sugary alternatives. Need a post-workout drink? Packed with 15 grams of protein, pour two of these into your bottle, mix with water, and your dieters have a protein supplement that rivals the nutrition of any protein shake they can find, with none of the fat!

Both of these beverages offer 3 grams of fiber to provide your dieters added satiety and energy, as well as keeping them on track for their proper daily dietary fiber consumption. With providing hydration, nourishment, and nutrition, Robard’s Cranberry Grape and Mixed Berry Drinks are assured to play vital parts in your dieter’s program, and your program’s retention rates.

These drinks also come in 12 gram protein, 0 gram fiber options. Aside from these drinks, Robard also offers Wildberry and Strawberry Kiwi flavors. For more information on these beverages or to look at the rest of our wide variety of products, explore our full product catalog here, or contact one of our Business Development Managers.


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Filed Under: About Robard | For Providers | Products | Protein Supplements

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About Robard Corporation

www.Robard.com

With more than three decades of field-tested experience in the weight management industry, Robard Corporation’s comprehensive medical and non-medical obesity treatment programs, state of the art nutrition products, and executive level business management services have assisted a vast network of physicians, large medical groups, hospital systems and clinics to successfully treat thousands of overweight and obese patients. Our turnkey programs offer significant business growth potential, and our dedicated team provides hands-on staff training, services and education to add a new, billable service line for safe and effective obesity treatment within 60 days. For more information, visit us at www.Robard.com or call (800) 222-9201.

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