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Helping Dieters Stick to their Goals Post-New Year… Not as Difficult as You Might Think!

Every year, weight loss centers see a huge influx of dieters eager to lose weight on January 2. Not much effort needs to go into getting people through the door when weight loss is top of mind for New Year’s resolutions.

According to the Statistic Brain Research Institute, almost 1/3 of New Year’s resolutions pertain to weight. But by the one month mark, only about half of resolution makers will have maintained their resolve. And after the one month mark? Forget about it. By this point, patients will start to miss appointments, cheat on their diets, stop their exercise routines, and give up on their goals. New clients are great, but what’s the point if you can’t maintain their engagement and retain them?

As professionals in the weight loss industry for more than 40 years, Robard has learned a thing or two about why dieters fall off from their grand New Year’s plans, and we have some tips about how to get them back on track. Because we are committed to your success, we’d like to share some of the insights we’ve learned over the years straight out of one of our exclusive staff training kits: Retention Strategies for weeks 5-8.

First, it’s important to recognize some of the common obstacles that cause dieters’ mindsets to change during the first month of their program. These include:
1. When dieters put ownership of results on the program, not themselves.
2. When dieters don’t see their own sabotage pattern. 
3. Dieters are not aware of their self-sabotaging thoughts. Thinking failure “just happens” gives them permission to fail.
4. When there are no new goals beyond her first month. There is no strong, positive long‐term vision.
5. Using fear to motivate (medical issues, spouse disapproval) and then once the pressure is off, the dieter is done.
6. Not using visualization or positive desire for motivation. Dieters never pictured living at their goal weight or creating a strong image of success.

Have your staff look to uncover hidden patterns and thoughts dieters might be unaware of. Once dieters are aware, they become empowered and they benefit from new strategies, insights and staff support. If these hidden patterns are not uncovered, the dieter quits your program and then starts all over again somewhere NEW. This cycle will continue all because they believe the magic is in that first month!

Below are 4 out of our 15 proven strategies from our Retention Staff Training Kit that can be used to solidify your dieter’s commitment for the second month of their program:

1. Bring up the subject for a focused discussion: “Mary, how many times in the past did your efforts seem to come to a stop after the first month? Do you want it to be different this time?”
2. Be on guard for all red flags and signals, and confront the dieter immediately. For example:
    • Suddenly claiming stress or daily life issues as major obstacles.
    • Relinquishing personal control and accountability, is just a victim of circumstance, powerless to impact.
3. Use questions to uncover hidden thoughts. The dieter needs to admit it herself and then use visualization to create powerful, meaningful long‐term motivation.
4. Set both short and long‐term goals. Remind your dieters to celebrate every short‐term goal achieved and then set a new one immediately.

Recognizing the signs that your dieters are losing momentum and nipping it in the bud QUICK are essential to maintaining good retention before things get out of control. Now that you have a small taste of some of the helpful tips in our Staff Training Kit, download the full kit now and take control of dieter retention at your practice!

Source: Statistic Brain Research Institute

Blog written by Vanessa Ramalho/Robard Corporation


Facebook’s Newsfeed is Changing and Here’s What you Need to Know

Facebook is making more difficult for users to see content from pages they follow — here’s how to ensure you can still see posts from Robard in your newsfeed!

Facebook recently announced that not only will their newsfeed system be updated to mainly show posts from users’ friends and family, but they will also prioritize content from Facebook’s “trusted sources” when it comes to news and blog content. What this means for users is that they will see less content from pages that they follow — if at all. The company explained their reasoning for this in a recent blog post.

Facebook CEO Mark Zuckerberg personally addressed this in a post on his Facebook page on January 19, 2018, which can be found here. In his post, Zuckerberg claims that Facebook has already decided which publications count as “trustworthy” and are "informative."

Robard is already a popular weight management information destination on Facebook, so to make sure our readers have the best chance at seeing Robard’s news posts and blogs on their newsfeed, here is how you can update your Facebook settings to prioritize content from your favorite publishers, including Weight Loss Programs and Products by Robard:

1.) Click the drop-down arrow on the toolbar near the notification button at the top of the page and click on “News Feed Preferences.”

2.) This will display a preferences page; select “Prioritize who to see first.”

3.) Now, select “pages only” from the grey box in the top left and select your favorite pages:

The pages you select here will now show up first in your news feed. Facebook has already begun to roll out this new update, so users should update their settings as soon as possible to ensure they are still able to get the content they want to read on their news feed. In addition, Facebook also has step-by-step “Prioritize who to see first” instructions by clicking here.

We encourage all of our customers who remain active on Facebook to share this information with your followers! As always, thank you for following Weight Loss Programs and Products by Robard on Facebook!

Blog written by Robard's Mike Boyle and Kevin Boyce


Weight Loss Podcasts from Robard

When it comes to continuing education for health care providers, Robard has you covered. We recently introduced a convenient way for health care providers to learn about pressing health issues and trending topics, especially those related to obesity, weight management and chronic disease. The best part? It doesn’t cost a dime, and it is available anywhere, anytime.

Check out Robard’s podcasts today! Whether you’re killing time in the office, or want to listen on the go, our podcasts can be listened to on any device, and are all under one hour in length. We’ve scoured the industry for featured presenters that are peers in the field with successful businesses and practices so that the information shared provides immense value to physicians and weight management businesses of any size and at any level.

Start listening now! There are three different ways you can start:

1. On a computer, visit and search for Robard Corporation. A list of the current podcasts will come up. Click play and enjoy!
2. On an Android tablet or mobile device: Download the SoundCloud app from the Google Play Store. Sign in or create an account. In SoundCloud, search for Robard Corporation for a list of current podcasts. Click the follow button for updates on new podcasts, listen, and enjoy!
3. On an Apple device: Look for the Podcasts app, which may already be on your device, or download it on iTunes. Search for Robard Corporation for a list of current podcasts. Listen and enjoy!

Current podcasts include:
Obesity Bias and Discrimination and What We as Bariatricians Can Do About It
Understanding Trauma - Healing Within a Changing Health Care System
The Relationship of Obesity Treatment and Population Health Management
The First Order of Business: Marketing in the Age of Rapid Distraction
Policy Solutions for Obesity Prevention
Brain Systems Underlying the Munchies
Incorporating Medical Weight Loss into Your Practice or Hospital

Blog written by Vanessa Ramalho/Robard Corporation